On August 7th, the 2026 Jinan City Textile and Apparel Industry Supply and Demand Matching and Special Training Event with the theme "Pure Heart Premium Supply - Intelligent Textile Future" was successfully held at the Business Center of Anli Fang (Shandong) Industrial Park. Local industrial and information authorities, textile fabric manufacturers, clothing manufacturing enterprises, and industry association leaders gathered at the event site to establish a supply chain connection platform for upstream and downstream enterprises.

This event was divided into three sections: supply and demand negotiations, brand special lectures, and benchmark factory visits. At the supply and demand matching event, fabric suppliers, garment processing factories, and brand operation enterprises conducted one-on-one business negotiations, opening up supply chain channels for raw material procurement, contract manufacturing, and finished product sales, and solving the problem of information asymmetry in production and sales for local textile enterprises.

The brand training session invited senior marketing mentors to give lectures, covering topics such as brand creation, channel expansion, brand IP operation, and breaking away from low-price competition. This provided brand upgrade ideas for numerous small and medium-sized textile factories in Jinan.

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